A look back at the first iPhone debut day

Steve Jobs unveiled first iPhone at Macworld on Jan. 9, 2007

Apple iPhone
REUTERS/Kimberly White

The first iPhone unveiling

With Apple set to take the wraps off of the iPhone 5 on Wednesday, here’s a look back at the first such iPhone unveiling, which occurred Jan. 9, 2007 at MacWorld in San Francisco. That event featured a 22-minute stage presentation by Steve Jobs, which you can see in three clips plucked from YouTube at the end of this slideshow.

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REUTERS/Kimberly White

In his hands

Steve Jobs cradles the first iPhone from the stage of Macworld.

Apple iPhone
REUTERS/Kimberly White

Contortionist Steve

Presumably demonstrating what’s necessary to use an existing phone, Jobs gestures during his Macworld presentation.

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iPhone under glass

One of only three reportedly on hand that day, an original iPhone sits behind glass as Macworld attendees ogle.

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Publicity photo

The first iPhone as Apple marketing intended it to be seen on Day One.

Apple iPhone
REUTERS/Kimberly White

Remember Cingular?

Steve Jobs shakes hands with Stan Sigman, chief executive officer of Cingular Wireless, after introducing the new iPhone and announcing that Cingular would be its exclusive carrier. By the time the iPhone hit retail stores in June, Cingular had been rebranded AT&T. Sigman retired later that year.

Apple iPhone
REUTERS/Kimberly White

In happier times

Welcoming him onto the Macworld stage, Steve Jobs shakes the hand of then-Google CEO Eric Schmidt.

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New online shop

Here’s what Apple.com’s new iPhone section looked like the day after, courtesy of the Internet Archive Wayback Machine.

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The press release

There’s nothing modest about that headline. Of course, it was accurate, too.

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Engadget

Press coverage

The first iPhone launch day was such a big deal that even the TV news networks showed up. The best online coverage, at least based upon my look back, was this live blog by Ryan Block, then editor of Engadget, now co-founder of gdgt.

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Jobs unveils the iPhone (Part 1)

The first mention of the iPhone comes at 3:00; the first glimpse of the “giant screen” comes at 6:30; and, at 7:05 Jobs says: “We have invented a new technology called multi-touch, which is phenomenal; it works like magic. You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped. It ignores unintended touches; it’s super smart. You can do multi-finger gestures on it. And boy have we patented it.” He milks the last line for all it’s worth as the audience laughs and applauds for a full 10 seconds.

Apple iPhone

Jobs unveils the iPhone (Part 2)

He runs through the specs at about the 2:00 mark and the actual demonstration starts at 5:30.

Apple iPhone

Jobs unveils the iPhone (Part 3)

The big finish seemed somewhat lacking in a big finish.