Network World survey: Readers sound off on smartphone preferences

Network World surveyed 638 readers via online survey. The big winners: Apple's iPhone and Google's Android OS. The big losers: BlackBerry and 4G.

Story: Smartphone Survey: iPhone is tops among Network World readers

iPhone runs away with top spot

Apple's iPhone was the most commonly owned smartphone in the survey, cited by 42% of respondents. There was a three-way tie for second with HTC, BlackBerry and the Motorola Droid each owned by 10% of respondents.

iPhone's future looks bright

When asked what smartphone they plan to purchase next, 20% identified the next-generation iPhone. That was followed by 8% who plan to buy the Samsung Galaxy and 5% who cited the Motorola Droid. Windows Phone 8 was also mentioned by about 3% of respondents, despite the fact that no phone running the OS has been developed yet. Only 1% mentioned buying a BlackBerry.

Smartphone shoppers ignore brand, hype in favor of hardware

Hardware, software, and applications were the top three factors taken into account when making a new purchase. The brand of the device was significantly less important, and even fewer respondents were influenced by "hype." Commercials, meanwhile, were cited by a miniscule number of respondents.

Buyers look to reviews, not commercials

In a nod to the reach of tech writers everywhere, smartphone reviews had by far the most influence on those in the market. Price, friends, and co-workers followed. More people said "none of the above" than those who cited commercials and sales reps combined.

Overall satisfaction is high at home

Smartphone users appear to be largely satisfied with their device's performance, with the vast majority reporting that their smartphone meets most or all of their personal needs.

Not so much at work

The consumerization of IT has yet to mature to the point that users are just as satisfied at work as they are at home.

Email, Facebook are the top personal apps

Email was the most commonly used app for personal purposes, but Facebook was only about 23 votes behind. Maps and browsers also received significant votes. Twitter, meanwhile, yielded about the same amount of responses as apps that show the weather.

Email dominates at work

Email dominated the enterprise category, yielding 47% of the vote. Calendar apps came in at No. 2, with 5% of the vote, while an array of other responses completed the category. No productivity or social networking app received more than 1% of the vote. Among social apps, LinkedIn received the most responses, with seven votes.

Android remains the most used platform

Respondents were asked to identify the platforms they've used in the last two years, so those who have used multiple were allowed to respond as such. Android led the way with 394 users, but Apple's iOS, with 379 users, wasn't far behind. BlackBerry boasted 256 users, while the young Windows Phone had 101.

Apple's iOS highest-rated platform in user satisfaction

Android may have the most users, but iOS has the most satisfied customers. More respondents rated iOS a 10 in satisfaction than those who agreed on any single rating for any other OS. Users tended to agree Android was worthy of an 8. Windows Phone did not have as many satisfied users as BlackBerry, but it has significantly fewer who deemed it worth a rating of 1.

AT&T, Verizon Wireless dominate in subscription numbers

Probably unsurprisingly, AT&T and Verizon Wireless accounted for the bulk of all wireless subscribers.

Verizon users are most satisfied, while Sprint's can't seem to agree

AT&T and Verizon nearly tied in satisfaction when considering nearly the exact same number rated each an 8. However, many more respondents rated Verizon a 9 or 10 than those who said the same for AT&T. Sprint, meanwhile, saw about just as many users who rated it a 1 in satisfaction as those who rated it a 9.

Users look for service, but not necessarily 4G

Service coverage was the top answer when respondents were asked what featured offered by a carrier is most important. That was followed by cost, device supported and customer service. 4G LTE was far down on the list.

Smartphones sparking interest in tablets

The bulk of respondents said owning a smartphone will not affect their decision when they need to purchase a personal computer. However, the next-most common answer was that owning a smartphone will persuade them to buy a tablet, as cited by 13%. Another 7.7% said they'd buy a PC of the same brand as their smartphone, while just 2% said they wouldn't need a PC.