Best Instagram accounts of enterprise technology companies

Cisco, CA, IBM all diving deep into Facebook-owned photo-sharing app

Instagram

The rise of Instagram has been no secret, with the mobile photo-sharing app consistently being among the most downloaded since its launch in 2010. And while Facebook pounced on Instagram in 2012 via a $1 billion acquisition, enterprise IT companies have been slower to embrace it, not quite sure what purpose the app would serve for them, and perhaps reluctant to devote resources to yet another social network. But a growing number of such vendors have ramped up their Instagram presence in recent months, and the results are worth a look.

Cisco
Cisco

Cisco was among the earlier network companies to establish an Instagram account, back in August of 2012. Its account is a mix of candid shots, executive pictures, fun and slickly designed images from an outside agency (and always featuring Cisco’s logo) and contest photos (cabling closets). Community manager Kati Dahm says the account is largely used for branding, communicating with fans and connecting employees from around the world.

Cisco contests
Cisco contests

Cisco employs the hashtag #CableWednesday to encourage followers to share photos of their crazy cabling closets.

VMware
VMware

VMware doesn’t have a straight company account, but rather focuses its accounts on working for the company. One account focuses on students who might like to work at VMware. Yes, apparently Mr. Burns from the Simpsons moonlights there.

CA
CA

CA’s Life @ CA account has only been around since December 2013, but they’ve really gotten the hang of this social platform. CA social media marketing guy Andrew Spoeth says the account augments the company’s recruiting efforts. CA mercifully doesn’t run its software screenshots through Instagram filters, and instead focuses on its people and their activities.

Intel
Intel

Intel’s account dates all the way back to November of 2011, with the first post featuring a skateboard with an Intel logo on it. Intel also tosses in history and science lessons, such as about Moore’s Law, the ball in Times Square and throwing a football spiral. Many beautiful images are featured on the account, with fairly constrained marketing messages.

Oracle
Oracle

Oracle’s account is still pretty light, though goes heavier on capturing images from the company’s events than straight-out promotional content. Plus, they have fun stuff like employee photos from Bill Cosby Sweater Day! Oh, and of course CEO Larry Ellison’s yachts get some attention.

IBM
IBM

IBM’s account launched in November and is off to a promising start, with fresh shots from company appearances at events like South by Southwest, plus a mix of more corporate shots, like this image of CEO Ginni Rometty announcing the IBM Watson business unit. IBM, like some others, has multiple Instagram accounts including ones for mobile and sports.

IEEE Communications Society
IEEE Communications Society

Not a tech vendor, but we figure many of you belong to the IEEE ComSoc group, which on its account for better or worse is inviting techies to take selfies and send them in for fabulous prizes and recognition.

T-Mobile
T-Mobile

You didn’t think hyper-aggressive wireless carrier and flamboyant CEO John Legere would be without an Instagram account, did you? Lots of magenta on this account.

Kaspersky Lab
Kaspersky Lab

The security company isn’t afraid to get a little goofy on its Instagram account, which boasts candid shots from company offices and events, alongside random security event photos and stats. The photo here is accompanied by text about Kaspersky’s Android security products.

Dell
Dell

Dell’s account is about a year old and features a mix of slick and casual images, including from various events Dell hosts, such as at universities. And what would a Dell account be without words of wisdom from founder Michael Dell?

AT&T
AT&T

AT&T posts more frequently on its account than most, and even takes advantage of the video capabilities Instagram announced last year. AT&T’s account is more blatantly commercial than most, often featuring multiple related posts tied to marketing schemes. Some though, like the effort to curb texting and driving, are for a good cause.

Google Glass
Google Glass

This isn’t necessarily an enterprise IT account, but Google Glass does seem like a brand made for a photo-sharing site like Instagram. It helps spread the word, or image, of a what a Google Glass-eye view is.

Samsung
Samsung

Samsung has at least a couple of Instagram accounts, including one for Samsung USA. Its accounts are overtly promotional, but do feature some nice photos since they’re pushing the camera features of their smartphones.

Avaya
Avaya

Avaya’s account is pretty light so far, though they’ve experimented with a mix of the clearly promotional and the more candid, inside Avaya content, like this photo of an exec’s birthday party.

HP
HP

HP’s account is mainly a big ad, with lots of laptop pics, but we did think this soup photo was clever. Only so many things you can do with the name HP, right?

Microsoft
Microsoft

Microsoft celebrated Instagram coming to Windows Phone late in 2013 by setting up an Instagram account, which mainly shows off the device’s camera chops. Microsoft is most active on Instagram with its xbox account.

Network World
Network World

Yes, even Network World now has an Instagram account. Let’s see where it goes… We’re open to ideas.