10 Big Data Trends Changing the Face of Business

Big data is slowly but surely changing the way companies do business. Here's a look at 10 trends shaping big data and the future of business.

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Machine Data and the Internet of Things Takes Center Stage
Machine Data and the Internet of Things Takes Center Stage

While sentiment analysis and crunching click-stream data is still an important thread in the big data world, machine data is taking on increasing importance, says Ron Bodkin, CEO and founder of Think Big, a big data consulting firm. From RFID tags and industrial equipment to jet engines and consumer electronics, the world around is generating ever increasing amounts of data. Companies are beginning to use that data to improve products, drive efficiencies, identify defects and enhance security.

Compound Applications That Combine Data Sets to Create Value
Compound Applications That Combine Data Sets to Create Value

The new cornucopia of public and private data is providing a new opportunity to mash up multiple big data sets to gain new insights beyond what a single big data set allows. "The highest value of big data is coming from combining big data sets together," says Ron Bodkin, CEO and founder of Think Big, a big data consulting firm. For instance, Land O' Lakes' WinField business, a provider of agricultural seed and crop protection, combines big data sets—including weather data, soil moisture data, soil type data, seed data and more—to help its growers achieve maximum yields.

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