(Update: Looks as though Turner money might not be enough restitution in this case. Police have arrested the artist responsible for the chaos and he's said to be freaked because he might face five years in the can. We can presume Boston commuters are unmoved. Meanwhile, the incident has gums a-flappin' over at Slashdot.)
I've spent the whole day watching and listening to marketers as they attempt to draw attention to their products and services at Network World's DEMO 07 conference in Palm Springs, Calif.
No one has brought the bomb squad down on the show hall.
Not so Turner Broadcasting, which has now acknowledged that its publicity stunt was responsible for this morning's chaos in Boston that closed highways, bridges and even the Charles River. From the Boston Globe:
Turner Broadcasting acknowledged late this afternoon that the suspicious packages that ignited fears of bombs across Boston today were magnetic lights that were part of an outdoor marketing campaign for an adult cartoon.
Turner was promoting Adult Swim's animated television show Aqua Teen Hunger Force in Boston and nine other cities, according to a statement e-mailed by Shirley Powell, a company spokeswoman.
Parent company Turner Broadcasting is in contact with local and federal law enforcement on the exact locations of the billboards, the e-mail statement said. We regret that they were mistakenly thought to pose any danger.
Oopsy. I'm thinking regret isn't going to get the job done this time.
Turner had better break out the checkbook.