Exclusive video: Reinventing Ogilvy & Mather for today's connected world

The ad firm re-envisioned everything, from its C-suite to making digital the heart of its business.

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Today's always-connected culture has wrought huge changes at global advertising giant Ogilvy & Mather. John Seifert, chairman of global brand community, talks about how the firm approached this, especially in the aftermath of the economy's financial meltdown.

John Seifert, chairman of global brand community at the worldwide advertising firm of Ogilvy & Mather, spoke at the Computerworld Premier 100 IT Leaders Conference about the pervasive changes that today's always-connected culture has brought.

For one thing, Ogilvy's C-suite of top managers works differently than in the past, as a more integrated team. The company realized "it's not just about the individual," but also had to figure out "what we are trying to do collectively for the greater good of the organization," Seifert said. It had to ask: "Do we have the right staff, do they have the right skills?"

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