How GAF Builds Customer Ties and Gives IT Staff Business Skills

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GAF trains IT staffers in people skills and sends them to the field to collaborate with clients.

It's pretty standard these days for companies to place their technology on the front lines as they battle for position in the knowledge economy.

What's not so common is for a decidedly traditional business like GAF, which is North America's largest manufacturer of roofing materials, to use not just IT but also technology talent for competitive differentiation.

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