The 12 biggest gaffes by high-tech execs

Tim Cook admires Macs running Windows. Mark Zuckerberg flop-sweats. Marissa Mayer fancies herself a graphic designer. The bigger the names, the bigger the embarrassment when things go awry.
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The 'oops!' heard 'round the world

Late last week, Apple CEO Tim Cook tweeted a photo of himself touring a Texas factory that produces Mac Pros. Nothing special, right? Until you looked behind him and spied a pair of iMacs running Windows. Oops.

Now, Cook’s gaffe was minor and harmless, but it’s hardly the first time a tech exec has made a highly visible mistake. Let’s take a look at some of the more memorable ones, starting with a big promise that never paid out.

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