Tim Cook not too long ago promised to double down on secrecy, and true to form, Apple during WWDC this year had no shortage of surprises that pleasantly caught developers and fans of the company off guard.
But software developed within the secretive confines of 1 Infinite Loop is markedly easier to keep under wraps than hardware, which, by its very nature, is often available to partners months before mass production even begins.
Such is the case with Apple's upcoming release of new iPhones. Yep, that's iPhones plural, because all signs are pointing towards Apple releasing two larger-screened iPhone models this year, one with a 4.7-inch screen and another with a 5.5-inch screen.
For years now, one of the strongest advantages competitors like Samsung had over Apple were devices with larger displays. And though battery life often suffered, consumers still snatched them up in droves.
It's largely believed that Apple will launch its next-gen iPhone models this September, and Tim Cook's desire to clamp down on product secrecy notwithstanding, alleged leaks of what Apple has in store for us are already making the rounds.
Most recently, SonyDickson - which has quite a good track record with respect to leaks - posted two photos on his Twitter account of what may very well be Apple's upcoming iPhone models.
Here we see the alleged 5.5-inch iPhone model situated next to a 4.7-inch iPhone model.
And here's a view from the back
What will be interesting to pay close attention to is if Apple will, from this point on out, completely disregard smaller screens. Sure, the iPhone 5 and 5S will likely remain available at a discounted rate, but once those are end-of-lifed, will 4.7-inches become the new base size for Apple smartphones?