On Twitter, FaceBook and Lady Gaga – DARPA social media research stirs a murky pot

lady gaga

Lady Gaga

Credit: Reuters

DARPA program takes in all manner of social media

DARPA’s two-year old program to better understand and perhaps ultimately influence social media has begun to bear fruit but some of that harvest is raising a stink.

 DARPA said when rolling out its Social Media in Strategic Communication (SMISC) program its goal was to develop a social networks science and create automated and  operator support tools and techniques for the systematic use of social media at data scale.

+More on Network World: Quick look: NASA tests supersonic Mars flying saucer+

In building that science the agency says it has funded myriad social media/Twitter research (including a study that looked at Lady Gaga’s Twitter following—a model of social media popularity, DARPA stated) as well as a look into Facebook, Twitter, Pinterest, Reddit and Kickstarter.  Perhaps if the recent reports of FaceBook actually manipulating the feelings of its users in a 2012 experiment, the work DARPA has been doing would not have raised as many eyebrows.

 DARPA today issued more information about the SMISC and directly commented on the FaceBook controversy stating: “DARPA does not support research programs that aim to deceive unwitting people to see how they react (as the controversial Facebook study did). DARPA funds research on how groups form and influence each other and related dynamics – similar to social science research that has been conducted for decades with other kinds of communication.”

Facebook Reuters

DARPA went on to say that “SMISC will focus research on linguistic cues, patterns of information flow and detection of sentiment or opinion in information generated and spread through social media. Researchers will also attempt to track ideas and concepts to analyze patterns and cultural narratives. If successful, they should be able to model emergent communities and analyze narratives and their participants, as well as characterize generation of automated content, such as by bots, in social media and crowd sourcing.”

 +More on Network World: FTC taking robocall death hunt to DEFCON+

 DARPA has kept its research as secret either by publishing its work on its website.      

From DARPA: "Events in social media space involve many‐to‐many interactions among numbers of people at a compressed scale of time that is unprecedented. Entirely new phenomena are emerging that require thinking about social interactions in a new way. The tools that we have today for awareness and defense in the social media space are heavily dependent on chance. We must eliminate our current reliance on a combination of luck and unsophisticated manual methods by using systematic automated and semi‐automated human operator support to detect, classify, measure, track and influence events in social media at data scale."

 Follow Michael Cooney on Twitter: nwwlayer8 and on Facebook

Check out these other hot stories:

Scammers want to wreck your business, vacation travel

Could a quadcopter land rovers on Mars?

DARPA demos lightweight, 94GHz silicon system on a chip

FBI warns businesses “Man-in-the-E-Mail” scam escalating

Carnegie Mellon system lets you get to the good parts of video, fast

100Mb/sec Ethernet coming to a car near you?

US intelligence agency wants brain-like algorithms for complex information processing

NASA bolsters Pluto-bound spacecraft for 2015 visit

FTC taking robocall death hunt to DEFCON

Mobile phone bill crammers get stuffed with $10 million property forfeiture

NASA forming $3M satellite communication, propulsion competition

Insider Tip: 12 easy ways to tune your Wi-Fi network
Join the discussion
Be the first to comment on this article. Our Commenting Policies