Business leaders know: Let in the smartphones, tablets, laptops

FREE

Become An Insider

Sign up now and get free access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content from the best tech brands on the Internet: CIO, CSO, Computerworld, InfoWorld, IT World and Network World Learn more.

Kraft Foods, a forward-thinking giant when it comes to consumer taste, was anything but when it came to IT. Simply put, the company was mired in the old-school culture of rigid centralized information technology. Not anymore.

Kraft was one of the first major enterprises to recognize the value that consumer devices could produce for business -- and it recognized that value early. Kraft began deploying the iPhone back in 2008, well before smartphones had become must-carry devices.

By early 2009, almost half of the company's mobile users had an iPhone 3G, and the company was then ordering hundreds more every month. "We want to instill innovation in our culture," says Dave Diedrich, Kraft's vice president of information systems. "Seeing the innovation in iPhone opens our employees' minds to what's possible in their jobs."

To continue reading, please begin the free registration process or sign in to your Insider account by entering your email address:
From CSO: 7 security mistakes people make with their mobile device
Join the discussion
Be the first to comment on this article. Our Commenting Policies