Apple welcomes Beats "to the family"

apple beats welcome to the family

Just a few days after the EU gave its stamp of approval to Apple's $3 billion acquisition of beats, Apple updated its website with a new section welcoming Beats "to the Apple family."

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.

And we can’t wait to hear what’s next.

The new page then directs users to the Beats by Dre website, which has its own blurb acknowledging the pivotal role Apple products have had in the music industry while eyeing new opportunities ahead.

Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world's music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended the capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.

And speaking of Beats, Bloomberg reported early on Friday that Vivendi just wrapped up selling its 13% stake in Beats Electronics to Apple for $404 million. Apple's deal to acquire Beats is expected to officially be in the books sometime later this quarter.

Join the discussion
Be the first to comment on this article. Our Commenting Policies