In 2013, Apple introduced (as shown) two new iPhone models, the 5s as the lead phone, and the 5c as the mid-phone or mid-range phone; with the 4s now the entry-level phone. Within each model, there are different storage options, which are the basis of difference prices. Will Apple increase iPhone segmentation? The iPhone 5s is “translated” into the mid-range, perhaps being called the 6c, with a plastic body, and some internal hardware shared with the new higher-end phone. The rumored 4.7-inch phone is the new lead phone, iPhone 6; and the rumored 5.5-inch device could mark a new, more expensive iPhone model, the “6b” (for “big”) or “iPhone Air.” The existing 5c may continue as the 5c, becoming the new entry-level phone.