While much of the news surrounding Apple over the next few weeks will understandably focus on new iPhones and the rumored Apple iWatch, there are reportedly some interesting changes afoot for Apple's iPad lineup.
According to a report last week from Bloomberg, Apple is preparing to release a new larger screened 12.9-inch iPad in early 2015.
The new iPad will have a screen measuring 12.9 inches diagonally, said the people, who asked not to be identified because the details aren’t public. Apple currently produces iPads with 9.7-inch and 7.9-inch displays. The Cupertino, California-based company has been working with suppliers for at least a year to develop a new range of larger touch-screen devices, said the people.
The move is interesting in light of the fact that Apple's iPad sales have been on the decline for two straight quarters. Though sales are still impressive overall, the growth Apple enjoys with the iPhone seems to have dissipated with the iPad. Now this isn't to say the iPad is a dud, but rather, may simply be a reflection of the fact that upgrade cycles are, on average, slower for tablets than they are for smartphones. Further, with iPads being unsubsidized, the ability to upgrade iPads on a consistent basis my very well be outside of most people's budgets.
That said, a 12.9-inch iPad would be an interesting shake-up to an iPad lineup that hasn't seen much of anything new and exciting as of late. Sure, the iPad Air is super light and sleek, and yeah, the iPad Mini with Retina Display is the tablet sweet spot for many, but as Tim Cook explicitly said during a recent earnings conference call, the iPad lineup is still ripe for innovation.
A size increase in and of itself might not help reverse sales figures that are trending downward, but if the entire iPad lineup is graced with Touch ID, that may be the fuel Apple's iPad needs to pick up steam.
Meanwhile, while we're speaking of tablets, Samsung last week began running an ad pitting the iPad against the Galaxy Tab S.