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The newest Windows Phone licensee is…Polaroid

The maker of the instant camera is now lining up behind Microsoft in the smartphone wars.

windows phone

The advent of smartphones and digital cameras has caused significant disruption of the old camera market. Gone are the days of dropping off a 35mm roll at the local CVS and getting back film in a few days, or an hour if you paid a premium. Also gone are the film makers, as the rolls, so limited, have been replaced with 128GB SD cards that can hold thousands of images.

So many of the old players had to adapt or die. Polaroid, which now sells digital photography products, has let slip that it's going to sell a Windows Phone device. A formal announcement has not been made but the device was seen in the company’s booth at the IFA trade show in Berlin by people from the site WinTouch.de.

The phone is officially dubbed Polaroid WinPro 5 and is based on a reference design from ODM JSR Technology, which makes the same handset available to other companies that wish to sell it under their own name. Its specs are believed to be:

  • 5-inch IPS LCD with HD resolution
  • Quad-core processor (believed to be 1.2GHz Qualcomm Snapdragon 200)
  • 1GB RAM
  • 8GB onboard storage
  • 8MP rear camera
  • 2MP front-facing camera
  • 7.2mm-thick
  • Dual-SIM support
  • 2400mAh battery

Obviously, this is not a high-end phone with that processor and stingy storage. It sounds close to the Lumia 520 and 620 phones, which are Nokia's best-selling, albeit primarily in emerging markets. Polaroid staff told WinTouch that the WinPro 5 will go on sale next month for under €200 EUR (approximately US $260).

I'm curious as to Polaroid's strategy, since this is its first phone and it's not running Android. The company currently has three Android-based tablets, so an Android phone was a logical step. But we'll likely find out more when it is officially launched.

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