GENBAND announced a portfolio of products for real time mobile communications with its “Simply Mobile Framework.” The portfolio is designed to make mobile simpler for service providers, enterprises and systems integrators -- supporting cloud, OTT, Small Cell security, Wi-Fi Hotspot, and developer platform solutions. In a separate announcement, the company also unveiled a new wireless access gateway for mobility and Wi-Fi roaming.
Simply Mobile framework is focused on five key areas:
- Mobile Application & Cloud Platform: A Platform-as-a-Service leveraging GENBAND APIs and services, enabling embedded real time communications from the cloud for vertical-specific mobile and web applications.
- Cloud-Based Mobile OTT Solutions: Powered by GENBAND fring, offering cloud-based, white label, OTT Mobile applications for consumers, SMBs and enterprises.
- Intelligent Messaging: Transitioning voice mail into intelligent mobile video messaging services that can offer additional revenue opportunities.
- Network Densification Solutions for Mobile Data Offload: Carrier Wi-Fi support offering improvements in coverage and capacity of cellular networks through access points and Small Cells.
GENBAND new wireless gateway, a key component of the Simply Mobile portfolio, was also announced. It supports services such as next-generation carrier Wi-Fi with Hotspot 2.0, enhancing mobility as users roam between cellular to Wi-Fi and Wi-Fi to Wi-Fi networks for voice and data applications. The multi-application platform builds on GENBAND’s Small Cell security gateway solution.
David Walsh, CEO of GENBAND commented in a statement saying, “The mobile communications landscape has changed dramatically over the last decade as carriers and enterprises increasingly face challenges to meet the demanding needs of the next generation of mobile users and sustain revenue growth. GENBAND Simply Mobile is the result of years of investments, acquisitions, and ongoing innovation across networks, applications and services, and is a breakthrough approach that will unlock value for all the markets we serve.”
Our observations: The smart phone has enabled powerful support for unified communications and other apps, including “over the top” voice. Meanwhile, carriers rely on Wi-Fi to offload data traffic where possible to preserve licensed mobile spectrum. Roaming between Wi-Fi and mobile networks is becoming a “must have” so mobile service providers can support real time communications applications now and for VoLTE in the future. We have no doubt that between VoLTE deployments and Wi-Fi roaming support, carrier network planners are keeping very busy these days.