iPhone 6 pre-orders set all-time record at 4 million

Apple iPhone 6 / iOS 8

It's funny, really. The tech pundits like to proclaim that Apple is doomed, that it's best days are behind it. And then, like clockwork, Apple proves them wrong time and time again.

Earlier today, Apple announced that pre-orders for the iPhone 6 and iPhone 6 Plus topped 4 million units in a 24-hour period, setting a new pre-order sales record in the process.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” Tim Cook said in a press release issued by Apple. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

To help add some perspective to Apple's pre-order sales record, pre-orders for the iPhone 4s checked in at just 1 million units, while pre-orders for the iPhone 5 came in at 2 million units. It stands to reason that the temporary lull in iPhone sales growth may soon see an impressive and drastic about-course.

As a final point, the following tweet/chart from Horace Dediu really demonstrates how eager consumers are to get their hands on Apple's larger iPhone models.

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