Pre-orders for Apple's two new iPhone models began last night at midnight and, per usual, Apple seemed ill-prepared to handle the avalanche of demand. Of course, this is a good problem to have as Apple, even though we're already on the 8th iteration of the iPhone, is still developing and releasing products that consumers can't wait to get ahold of.
For anyone who's hitched their wagon to the "Apple has peaked" narrative, it's time to recalibrate. In a statement issued to Re/Code earlier today, an Apple spokesperson said that iPhone pre-orders "set a record" and that demand has been absolutely incredible.
AT&T Mobility CEO Ralph de la Vega also made remarks this morning touting record breaking iPhone pre-orders.
In comments made at the Goldman Sachs Communacopia Conference, De la Vega said that pre-orders were already in the hundreds of thousands range by early this morning.
"It's amazing to see the volume," he said, adding that the "systems are rocking" and "everything is going well." He said demand for the new phones is "better than last year and they're better than the prior year [before that]."
"Every time there is a change in [iPhone] design, there's an uptake," he said. "I think this design is particularly good."
So as you might expect, folks looking to get their hands on either of Apple's brand new iPhone models will have to wait a bit as shipping times have now been pushed back to about 3-4 weeks.