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HP launches SDN App Store

A few months later than planned, it includes six partner and two HP products

HP next week will launch its SDN App Store, albeit a bit later than planned. The App Store includes HP, partner and community-developed applications for HP’s Virtual Application Networks SDN controller where customers can browse, search, purchase and download functionality for their SDNs.

The App Store was initially targeted for the first half of this year but was pushed out to extend betas and bulk up support in the channel. From Jacob Rapp, global marketing leader for HP Networking:

The HP SDN App Store is much more than a simple portal -- our app store is a complete purpose-built software ecosystem, which requires not just a set of APIs, but an end-to-end model of solutions, support, services and sales for a true integrated experience for our customers. With that, we wanted to ensure that we had more time to work with our lead alliance partners and a set of pioneer customers to conduct multiple betas around the word(sic) to provide an experience that is enterprise ready. Also a core tenant(sic) for success in this new style of distribution is the active involvement of our channel partners, which required us to complete significant back-office upgrades.

+MORE ON NETWORK WORLD: SDN market could hit $18B by 2018+

The App Store currently includes six partner applications and two from HP. They include:

  • BlueCat DNS Director, for enforcement of DNS policies and IP address management;
  • Ecode evolve, an SDN orchestrator for service provisioning with quality of service, and denial-of-service mitigation;
  • F5 BIG DDoS Umbrella, for network, application, DNS and SSL DDoS protection near the network edge;
  • GuardiCore Defense Suite, for SDN-based network security of software-defined data centers;
  • KEMP Adaptive Load Balancer Application, for optimal routing of applications across the server and switching infrastructure;
  • Real Status Hyperglance, for a unified topology view of SDNs and hybrid clouds;
  • HP Network Protector, for automated network posture assessment and real-time security across OpenFlow-enabled network devices;
  • HP Network Optimizer for Microsoft Lync, which enables automated provisioning of network policy and quality of service for Lync users.

HP is categorizing App Store product in four different buckets: The HP Circle, with applications built and tested exclusively by HP; The Premium Circle, for top selling applications tested by HP and its partners; The Partner Circle, for those that have been self-tested by HP partners and reviewed by HP; and The Community Circle, for open-access and community-supported SDN programs.

HP SDN customers will receive a discount code from channel resellers to be used in the HP SDN App Store.

Citing data from IDC, HP says the market for SDN network applications will reach $1.1 billion by 2017. HP says its Virtual Application Networks SDN Controller has been downloaded more than 3,000 times, and its SDN Software Development Kit more than 5,000 times.

HP will demonstrate the SDN App Store and available applications at next week’s Interop New York conference and exhibition. HP says its SDN Apps and networking products are also deployed in the InteropNet Data Centers that serve exhibitors, attendees and SDN Lab at the event.

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