Amazon to open a store - but its cloud already has one

Earlier this month Amazon Web Services opened a “loft” in San Francisco

The business world is buzzing this afternoon with news from multiple media outlets that Amazon.com will open a store in Manhattan this fall. If true, it’s a big move for the ecommerce giant, but it isn’t the company’s first foray into opening a brick and mortar shop.

loft Amazon.com

A picture of the AWS Loft in San Francisco, which opened this month 

Earlier this month the company’s cloud computing division - Amazon Web Services opened up the AWS Loft on Market Street in San Francisco. It’s meant to be a place where techies can come and explore AWS’s cloud services, get questions answered, view demos and get help form AWS architects. Check out a promotional video of the loft here.

The company actually opened the storefront over the summer on a trial basis. But this fall it announced that the storefront would reopen indefinitely.

So, as the parent company Amazon.com prepares for a big move into opening a storefront, perhaps it is taking some cues from its cloud computing division.

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