BroadSoft introduced Broadsoft Labs, unified communications portfolio enhancements, and a new corporate identity at its annual user conference earlier this week.
BroadSoft Labs has been formed as a technology incubator to integrate web communications with unified communications applications, leveraging WebRTC. The lab will help service providers and developers create new web communications applications by providing necessary components such as hosting, BroadWorks, WebRTC gateways & DID, PSTN access, etc.
BroadSoft today also announced several new capabilities to its UC-One unified communications application, including individual and group productivity enhancing capabilities and user interface enhancements. The UC-One app makes voice, video, business directories, call logs, instant messaging and presence available on a single interface for both one-to-one communications and group collaboration – regardless of the user’s preferred mobile device or type of connectivity.
New additions to BroadSoft’s UC-One portfolio include:
- iBeacon integration to identify an individual’s location within a work environment more precisely.
- A new Personal Assistant feature that integrates a worker’s presence information with voice calling.
- Enhanced ‘My Room’ group collaborations capabilities such as integrated video conferencing and moderator controls.
- Guest participant using the WebRTC My Room featuring group instant messaging, audio and video conferencing and sharing capabilities.
The latest enhancements are accessible from BroadSoft’s software and BroadCloud services.
Scott Hoffpauir, BroadSoft CTO, commented in a statement on the developments: “All of the technology announcements unveiled today reflect our commitment to delivering a superior end-to-end user experience by simplifying the way businesses and our customers acquire and manage their Unified Communications services. At the same time we are excited to lead a shift in conversation about WebRTC, from technology to its potential to UC-enable web communications that address business issues and increase employee and group productivity.”
In other news coming from the BroadSoft conference, Edgewater Networks unveiled two new products at the event. The EdgeProtect Virtual Machine is a software-based virtualized enterprise session border controller (eSBC), offering customers a virtual platform for terminating SIP trunks and facilitating secure and reliable unified communications. The EdgeMarc 4750 eSBC supports simultaneous services, including voice, voice quality monitoring, traffic management, high-capacity data throughput and firewall for up to 1,000 registered devices.