My mother, who passed away about 25 years ago, would have approved because she did it, but I simply cannot imagine starting my Christmas shopping already when I’m still short one Halloween costume for the kids.
Yet an article on Google’s “Think with Google” reports:
People are starting their research early, and retailers are stretching Black Friday promotions across November, changing the focus from just one day to a month-long event. More than half of consumers surveyed said they'll start their research before Thanksgiving, with 26% of shoppers starting before Halloween.
The Google piece also exposed me to a previously unknown online term: “haul video.”
Haul videos—or the YouTube equivalent of telling your best friend about your latest shopping purchases—spike during key shopping events and hit their peak during Black Friday weekend. Videos with "haul" in the title have been watched more than 1.1B times on YouTube, and views are up 1.7x this year compared to last year.
But, much to my surprise, I was way ahead of them on this next point.
Sites such as YouTube and Pinterest have become the new window displays, and a new generation of fashion influencers such as Bethany Mota are influencing shopping decisions.
I already knew of this Bethany Mota -- and that almost never happens – because I have a 13-year-old daughter who longed for a Bethany Mota product to mark her becoming a teenager this summer.
Dad’s hip, oh, yeah, Dad’s hip.