Apple Watch will reportedly launch this spring

Apple Watch
Credit: Matt Rosoff

When Apple introduced the Apple Watch about two months ago, it conveniently neglected to mention a number of key details. For instance, the company didn't divulge the full extent of the device's capabilities, presumably because its feature-set is still a work in progress. Similarly, Apple had no specifics regarding a launch date, aside from a vague mention that the device would hit store shelves sometime in early 2015.

While the optimists among us might have been hoping for a launch some time in February or March, the latest from the rumor mill suggests that the Apple Watch won't launch until spring of 2015.

News of this comes directly from Mark Gurman over at 9to5Mac who was able to obtain a transcript from a video message that Apple retail chief Angela Ahrendts recently delivered to Apple retail employees. The transcript reads in part:

So, again, we do - you guys were hired because you're the best people in the world. And you know how to service customers, but we are sprinting a marathon right now, and it's not going to stop. Right? We're going into the holidays, we'll go into Chinese New Year, and then we've got a new watch launch coming in the spring...

Also interesting is that Apple, according to Gurman, will reportedly let store goers try on the various Apple Watch styles and experiment with changing bands themselves. If this ultimately pans out, it's a smart move on Apple's part. The Apple Watch is as much about personal fashion as it is about technology and if Apple wants to see massive sales, it has to let potential customers try varying models on, see how it feels, and just as important, see how it looks.

In other Apple Watch news, recall that Tim Cook confirmed last week that the Apple Watch will most likely require daily charging.

On a related note, it will most certainly be interesting to see how the Apple Watch - the first new product category under the helm of Tim Cook -- resonates with consumers. Will it comprise a huge new revenue stream for Apple or will its influence be much less apparent.

Notably, Apple, during its most recent earnings conference call, indicated that it will not report Apple Watch sales figures as an independent item on its balance sheet. Rather, Apple Watch sales will be lumped together with other "accessories", a decision which some have interpreted to mean that Apple isn't expecting spectacular sales right off the bat. More likely, I think, is that Apple truly doesn't know what to expect. As a completely new product category, the value proposition for users to purchase an Apple Watch remains unclear. Without question, Apple's upcoming spring quarter will be extremely interesting to keep an eye on.

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