Twitter this past Wednesday unveiled a new strategy statement that elicited a lot of laughter on account of its clunky sentence structure.
The company's strategy statement reads:
Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.
For starters, some found it strange that Twitter, a site which lives and breathes on 140 characters, couldn't manage to condense its strategy statement within the character limit its own users adhere to. For the record, Twitter's statement checks in at 220 characters.
That quibble aside, the sheer clunkiness of Twitter's statement is rather bizarre. I mean, the company has a PR firm, right? And yet, its strategy statement essentially reads like a run-on sentence from a 7th-grade English essay. Does Twitter really need to use the word "world" three times?
Further, what's with Twitter having to underscore their commitment towards being "one of the top revenue generating Internet companies in the world"? Is this its way of reassuring investors that they haven't lost sight of the bottom line? Well, they apparently need to make a convincing case in that regard, given that the S&P recently assigned Twitter's debt a "junk" status.
Regardless, it's hard to view Twitter's new strategy statement as anything other than a big fat fail. And as one would expect, it's been eviscerated by folks on, where else, Twitter.
Here are a few of the better tweets we've seen thus far.
ALERT: The NYSE has halted trading of Twitter to give investors ample time to finish reading new mission statement.— Dave Pell (@davepell) November 12, 2014
Gonna try my hand at a Twitter strategy statement. [cracks knuckles] [clears throat] “Make a lot of money by connecting people to ads.”— Nathan Peretic (@nathanperetic) November 13, 2014
Twitter strategy statement is so bad that it actually makes me turn bearish on Twitter for the first time https://t.co/PZI9r5OGR8— Michael Arrington (@arrington) November 13, 2014
Twitter’s new strategy statement is as odd as people are saying pic.twitter.com/vS6I0ytHiz— Casey Newton (@CaseyNewton) November 13, 2014