Twitter's new 'Strategy Statement' gets mocked by the Internet

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Kevin Kerjci (Creative Commons BY or BY-SA)

Twitter this past Wednesday unveiled a new strategy statement that elicited a lot of laughter on account of its clunky sentence structure.

The company's strategy statement reads:

Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

For starters, some found it strange that Twitter, a site which lives and breathes on 140 characters, couldn't manage to condense its strategy statement within the character limit its own users adhere to. For the record, Twitter's statement checks in at 220 characters.

That quibble aside, the sheer clunkiness of Twitter's statement is rather bizarre. I mean, the company has a PR firm, right? And yet, its strategy statement essentially reads like a run-on sentence from a 7th-grade English essay. Does Twitter really need to use the word "world" three times?

Further, what's with Twitter having to underscore their commitment towards being "one of the top revenue generating Internet companies in the world"? Is this its way of reassuring investors that they haven't lost sight of the bottom line? Well, they apparently need to make a convincing case in that regard, given that the S&P recently assigned Twitter's debt a "junk" status.

Regardless, it's hard to view Twitter's new strategy statement as anything other than a big fat fail. And as one would expect, it's been eviscerated by folks on, where else, Twitter.

Here are a few of the better tweets we've seen thus far. 

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