Location technology company Skyhook Wireless this week celebrated the coming of Black Friday this month by releasing one of those fancy multifaceted infographics that most of us have come to ignore. But this one caught my eye, and here's why.
Tapping its location database, which advertisers and app developers exploit to optimize their content, Skyhook put together a colorful map of the United States that uses icons to highlight which sort of retailer has the highest presence per capita in each state. (Skyhook says "The goal was to uncover how population density impacts the presence of retailers in each US city and state, as well as how the presence of different types of retailers in an area reflects the lifestyle of that region.")
Looking past the hardware, clothing, sporting goods and other retailers for tech-related stores, I picked up that Home Theatre/Electronics Stores ruled in New Mexico, Mississippi, Alabama, North Carolina and South Carolina.
But what really jumped out at me was that Florida stood alone with Mobile Technology Stores being its most common retailer.
Florida "overindexed" in Mobile Tech Stores by 34% compared to the average number of such outlets in other states.
Why would that be? Could it have something to do with Florida's older than average population for some reason? (Three out of four Americans 65 and older already have cellphones, according to the Pew Research Internet Report from earlier this year.)
Anyone have theories on this?