Apple declined Sony offer to host "The Interview" on iTunes

Credit: REUTERS/Yuriko Nakao

The ongoing Sony/hacker/North Korea has been hard to miss in recent weeks. The latest report is that Sony will be showing the now-controversial film "The Interview" at select theaters on Christmas day.

Sony, of course, received quite a bit of backlash when it first acquiesced to the demands of hackers and decided not to release the movie. Even President Obama chimed in on the matter, opining that Sony's decision was a mistake.

Now comes word via the New York Times that Sony at one point, in the midst of this brouhaha, wanted to get in touch with Apple regarding the possibility that the film might be hosted on iTunes.

A new facet of Sony’s discussions with theater owners is any simultaneous video-on-demand effort. Studios typically give theaters an exclusive monthslong window to play new movies. Most theaters, worried about the impact on ticket sales, remain adamant about refusing to open their doors to any film that is showing or about to show through other channels.

It remained unclear, however, whether any on-demand service would take “The Interview.” According to people briefed on the matter, Sony had in recent days asked the White House for help in lining up a single technology partner — Apple, which operates iTunes — but the tech company was not interested, at least not on a speedy time table. An Apple spokesman declined to comment.

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