Talk of Facebook’s impending demise may be no more credible than today’s latest Twitter rumor about the death of Fidel Castro, but that doesn’t mean either one is the picture of health these days.
Yes, Facebook remains the most-used social media platform -- by far at 71% of online adults – and, according to newly released survey data from Pew Research, the masses that do use Facebook are using it more often. Nevertheless, there’s nothing good to be said for the fact that Facebook shows absolutely no year-over-year growth in this survey.
Meanwhile, LinkedIn (22% to 28%), Pinterest (21% to 28%), Instagram (17% to 26%) and even Twitter (18% to 23%) all show significant growth.
Other findings quoted from the Pew report:
- Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
- For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
- For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
- For the first time, the share of internet users with college educations using LinkedIn reached 50%.
- Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Not a shocker in that bunch.
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