Sonus Networks announced that is has acquired the SDN technology assets of Treq Labs, Inc. in a transaction valued at approximately $10 million. Treq's SDN technology is designed to optimize networks for voice, video and UC (Unified Communications) for both enterprise and service provider customers—markets that Sonus also serves.
Treq's solutions for the enterprise give priority to latency-sensitive and business-critical traffic based on business rules. For service providers, the technology is also designed to help operators offer on-demand network services to their enterprise customers.
Treq's SDN solution is intended to help network operators:
- improve network utilization
- streamline provisioning
- transform networks from traditional IT operations to a Network-as-a-Service (NaaS) model
- better enable complete network QoS (quality of service) and SLA (service level agreement) assurance
Commenting on a statement that explains why Sonus in investing in SDN, Kevin Riley, chief technology officer of Sonus, said, "Networks are becoming increasingly congested due to the growing consumption of media-rich applications such as video and UC."
He continued, "Historically, network operators have over-provisioned their networks to handle this congestion, which has resulted in inefficient network monetization. This model is no longer economically feasible given the rapid increase in network bandwidth driven by video and UC. A solution is required which can deliver predictable behavior in an environment of congestion via intelligent network control and application-aware policies. “
Our observations: enterprises have been shifting to SDN for several years, and carriers are now beginning to embrace SDN as a solution to evolve their networks. AT&T has been especially vocal about their strategy, setting a goal to have software control 75% of the network by 2020. (For more on AT&T’s strategy, please click here.) While this investment by Sonus isn’t especially large as mergers and acquisitions go, it is evidence of SDN’s evolving importance to network operators' unified communications infrastructures.