7 security buzzwords that need to be put to rest

These 7 expressions have been abused for too long and need to be put out of their misery

01 buzzwords intro
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Every industry has its own buzzwords that often cause confusion in creating multiple meanings. It used to be your network should be like candy with a hard shell and soft gooey inside. That catch phrase was bandied about at every technology conference for a while. With help from fellow CSO writers, here are a few more phrases that need to be eliminated.

02 advanced persistent threat
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Advanced Persistent Threat

Things that are usually called Advanced Persistent Threats (APT) are not all that advanced to begin with.

03 thought leader
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Thought leader

Most people who claim to be a thought leader, rarely have an original thought of their own.

04 cyber
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Overused and meaningless term now used to describe all types of IT security. Using cyber as shorthand for the Internet, is something thought leaders (no pun intended) do when they're confused.

05 next generation
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Everything is next generation if you think about it. Your product isn't special. So what comes next? Next Next Gen?

06 game changer
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Game changer

The game is always changing, as defenders learn to stop one attack, criminals create a new one. Changing the game isn't a sales point, it's a requirement.

07 data driven
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Data-driven security/big data

It seems every vendor is now a Big Data vendor. Every log manager and SIEM offering suddenly became a "Big Data" solution after the buzzword started to take root.

08 threat intelligence
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Threat Intelligence

This is a term that has been knocked about in the industry for the last couple of years. It really amounts to little more than a glorified RSS feed once you peel back the covers for most offerings in the market place.