AT&T tapped design firm IDEO for the design of its
, which acts as a mini cellular tower to boost cell signal performance for voice calls and cellular data applications. It connects to an existing broadband Internet service to create a sharable 3G signal in people's homes and small businesses. "The idea was to convince consumers to showcase MicroCell in their homes and offices, rather than hide it under a desk or in a closet alongside other networking equipment," says IDEO. "Being left out in the open enables better reception for the antenna, helping to improve the device's overall performance."