: Show me the money
What it is
: Empire Avenue is a social media exchange network. Members invest virtual currency in people and brands that interest them. Share prices are based on the individual or the brand's activity, engagement, and reach across other social media networks including Empire Avenue, Twitter, Facebook, YouTube, LinkedIn, and others. Basically, it's a social network and a game that helps members meet and connect with new people, gain insight and metrics of their social media activity across the web, and have fun while becoming better at using the social media environment.
Why it’s hot:
Empire Avenue asks its members one fundamentally different question, and that is: if every connection members made cost them money from a limited source (even if that source is virtual currency), who would they connect with and why? Web traffic grew by more than 150% from March to April. And, as it continues to climb, they are keeping their members highly engaged, averaging over 10 page views and 12 minutes per visit.