The "third category" arrives
"In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. ... Better than a laptop, better than the smartphone. What kind of tasks? Well, things like browsing the Web, doing e-mail, enjoying and sharing photographs, watching videos, enjoying your music collection, playing games, reading e-books. If there's going to be a third category of device, it's going to have to be better at these kinds of tasks than a laptop or smartphone. Otherwise it has no reason for being. Now some people have thought that's a netbook. The problem is netbooks aren't better at anything. They're slow, they have low-quality displays and they run clunky old PC software. So they're not better than a laptop at anything, they are just cheaper. ... And we don't think they are a third category of device. We think we've got something that is. And we'd like to show it to you today for the first time. We call it the iPad."
-- Apple CEO Steve Jobs, at the Jan. 27
introduction of the iPad