Asustek Computer, or Asus, helped kick off the netbook craze when it unveiled its first mini-laptop in mid-2007. Asus didn't even use the word "netbook" when it introduced the
, at a shockingly low price of $199. Asus compared the Eee to the Nintendo Wii, calling it the "world's easiest PC." Features such as 2GB of flash storage, a quick bootup, Internet connectivity and video VoIP calls helped pave the way for a highly successful line of netbook products.