In rounding up the techiest Super Bowl XLIX commercials for you yesterday I saw a mention that web site domain provider Go Daddy was going to rely on scantily clad women as well as animals to spread its message during the game. Little did I suspect that the animals are what would get the company in hot water this time.
But following a public outcry after Go Daddy previewed the ad yesterday, the company has pulled the commercial, in which a pup named Buddy falls out of the back of a truck, makes a courageous trek home, only to found out he's been sold via a Go Daddy-based website. The ad was intended to parody past animal-themed Super Bowl commercials, such as from Budweiser. But no one was laughing at the puppy mill concept.
Various animal rights groups kicked into action via social media.
If you can buy a puppy online and have it shipped to you the next day, it's likely you're supporting inhumane breeding. #GoDaddyPuppy— The SPCA (@animalrescuers) January 27, 2015
A Change.org petition garnered 42K+ votes, and the organizer declared victory when Go Daddy pulled the ad.
Go Daddy's CEO blogged on Tuesday that "This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad...The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh."
This isn't the first time Go Daddy has ticked off animal rights groups. A former CEO's elephant hunting exploits in 2011 were most notorious.
I'm guessing Go Daddy isn't rooting for the Seahawks...