Along with announcing a new email platform yesterday (read more about that here), Amazon Web Services seemed to also launch a new marketing campaign. And it makes it clear which customers the company is pining for.
AWS introduced WorkMail - a mail and calendar platform that integrates with Active Directory, or AWS's in-house directory service. AWS also announced yesterday that its file sync and sharing platform, formerly named Zocalo - is renamed to WorkDocs. Its virtual Desktop as a Service product is already called WorkSpaces.
Get it? WorkMail. WorkDocs. WorkSpaces. Expect AWS to "work" on more of these types of enterprise apps in the future.
AWS is the market leader in the IaaS cloud for its scale and breadth of services in the public cloud, but it is playing a little bit of catch up to its two chief competitors in the cloud (Microsoft and Google) on the enterprise apps front.
Enterprise apps are Microsoft's stronghold. Google has been marketing its Google for business apps for years. AWS is clearly pining for a share of that market. And it seems they'll be putting a new marketing strategy to "work" at it too.