Facebook is not going to like Dstrux

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Even the founder of Dstrux, “the self-destructing file-sharing platform,” is concerned that Facebook will not like that his service now kinda-sorta supports the world’s most popular social network. Twitter, Instagram and other social-media platforms may not care for Dstrux either.

The reason is that the privacy protections and controls being touted by Dstrux as features would appear to undermine the business model that has made Facebook, in particular, a money-making machine: namely its ability to sell advertising against the posts and personal information of its users.

"Until now, anything shared on a social networking platform resides on the Internet forever in some way," says Dstrux CEO and founder Nathan Hecht is a press release. "With Dstrux, users can choose to share a message, photo or file on any social network via your desktop, iOS or Android device and know confidently that it cannot be retrieved post-deletion because it was permanently erased from the Internet."

Companies offering “self-destruction” services have been around for some now; I wrote about Disappearing, Inc., as far back as 1999. But how can Dstrux promise complete erasure of a post once it has been in the clutches of Facebook?

Well, Hecht told me in an interview, it’s because that post won’t ever actually be on Facebook, only a link to Dstrux will be there. And that link will be accessible only to other Dstrux users, approved by the original poster, and active only as long as that poster wants it to be.

So to Facebook it’s a link they cannot open leading to who-knows-what type of content that provides no apparent opportunity for Facebook to make money. Yet …

“We’re definitely within (Facebook’s API) terms of use,” Hecht contends, though he also makes clear that he’s not at all sure Facebook will welcome Dstrux with open arms.

In addition to giving users the option of setting an expiration time/date on their posts, Dstrux also prevents copying, cutting and pasting, and even screen captures, the company says. And while it can’t stop someone from taking a picture with another device, it has “blurring” features that make even that obvious vulnerability more difficult.

Hecht says the Dstrux user base already numbers in the hundreds of thousands.

I asked him if he’s holding his breath waiting for a call from Facebook’s legal department.

“I’d rather it be a call from their marketing department asking if we can do something together,” he replied.

Facebook has yet to reply to my request for comment.

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