Panasonic targets SMBs with Hybrid UC Platform

ThinkingPhones acquires Contactive as big data partner

Panasonic has introduced the KX-NS700, a compact hybrid communications platform optimized for the SMB market. Its features are based on the KX-NS1000 IP Communications Server. Supporting up to 288 extensions with optional expansion units, the unit is designed to help businesses transition to IP in an increasingly mobile and evolving business environment.

Gary Moeller, Product Manager, Panasonic System Communications Company of North America noted in a statement that “the KX-NS700 offers tremendous flexibility for our SMB customers, including the advanced Unified Communication features customers want, ability to combine legacy digital and IP trunks for a flexible and cost effective system, and the expandability to support additional features as a business grows.”

The platform provides high-definition voice, integration with desktop applications such as Microsoft Outlook, simultaneous routing to an office extension and a mobile phone, and a built-in voice mail system that can notifying users of new voice messages via email. Call Center features such as call routing, queue announcement, live status monitor, activity reports, and automatic conversation recording are also included.

Panasonic offers software to connect the KX-NS1000 IP Communications Server to the KX-NS700 hybrid platform, allowing the two systems to function as a single system with centralized administration and reporting. The KX-NS700 also integrates with Panasonic’s full line of digital, IP and SIP-based desktop phones as well as its business DECT handsets. The KX-NS700 comes with a 2-year warranty and is available immediately through authorized resellers at an MSRP of $760.

In other news, ThinkingPhones has acquired Contactive and Its Enterprise Offering, Klink. Contactive offers a big data solution that connects profiles and identities created by people and businesses online, associating them with a telephone number to create an identity graph. Contactive’s enterprise offering Klink, leverages big data to provide customer profiles in real-time before and during calls.

Klink automates the process of searching for phone numbers and names, public directories, and social network allowing users to see essential details such as a photo, name, email address, latest tweet, current city, and job associated with every phone number.

ThinkingPhones and Contactive have already been working together for two years. Commenting on the acquisition, ThinkingPhones’ President and CEO Steve Kokinos said, “The Contactive and Klink team has worked diligently for the past two years to build a strong big data platform and a solid product used by more than a million and a half people. Klink represents the next step in the natural evolution of enterprise communications."

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