Apple orders 5-6 million Apple Watch units; Gold model may cost more than $4000

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The Apple Watch will finally hit store shelves in April and we're finally starting to get more information regarding a) Apple's expectations for the device and b) just how expensive some of the models might be.

Earlier today, The Wall Street Journal published an article relaying that Apple has ordered upwards of 6 million Apple Watch units from suppliers for the device's initial run.

Apple has asked its suppliers in Asia to make a combined five to six million units of its three Apple Watch models during the first quarter ahead of the product’s release in April, according to people familiar with the matter.

Half of the first-quarter production order is earmarked for the entry-level Apple Watch Sport model, while the mid-tied Apple Watch is expected to account for one-third of output, one of these people said.

While that may seem low given how many iPhones and iPads Apple sells every quarter, keep in mind that it took the iPhone a few quarters (over a year to be exact) before sales volume reached 6 million. Also keep in mind that the Apple Watch requires a paired iPhone to operate, something which will naturally keep the pool of potential consumers lower than it would be otherwise.

What's more, an initial order of 5-6 million Apple Watch units seems much more impressive when one considers that the total number of Android Wear devices shipped in 2014 topped out at just 720,000.

Price-wise, the Journal relays that the highest-end Apple Watch model – gold and all – may very well be one of the the most expensive products Apple has ever released.

Apple Watch Sport will start at $349. Apple hasn’t announced pricing for the other models, but Apple Watch Edition is expected to be among the most expensive products the company has ever sold, likely surpassing the $4,000 Mac Pro computer.

Previously, some rumors have suggested that the mid-range Apple Watch models will retail in the $550 price range. The only confirmed price point for the Apple Watch at this point is the Sports Edition model, which will start at $349.

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