How Target can beat Amazon's free shipping

Image credit: REUTERS/Larry Downing (Reuters)

Some headlines practically require a click, such as this one from Mashable: “Target undercuts Amazon on free shipping.”

How do you undercut free? Is Target going to pay me for the privilege of shipping a package to my house?

No, silly, you do it like this:

The retail chain announced Monday that customers can qualify for free shipping on all orders of $25 or more placed through Target's website "with virtually no exclusions," down from a $50 minimum previously.

For about a decade, Amazon offered free shipping on orders of $25 and up. Then, in late 2013, the ecommerce company raised the minimum cost for free shipping to $35 amid continued calls from investors for the company to boost its bottom line.

So as you can see, Target is going to beat Amazon by adopting a strategy that Amazon tried for 10 years and was forced abandon.

Join the Network World communities on Facebook and LinkedIn to comment on topics that are top of mind.
Must read: 10 new UI features coming to Windows 10