How Target can beat Amazon's free shipping

Credit: Image credit: REUTERS/Larry Downing

Some headlines practically require a click, such as this one from Mashable: “Target undercuts Amazon on free shipping.”

How do you undercut free? Is Target going to pay me for the privilege of shipping a package to my house?

No, silly, you do it like this:

The retail chain announced Monday that customers can qualify for free shipping on all orders of $25 or more placed through Target's website "with virtually no exclusions," down from a $50 minimum previously.

For about a decade, Amazon offered free shipping on orders of $25 and up. Then, in late 2013, the ecommerce company raised the minimum cost for free shipping to $35 amid continued calls from investors for the company to boost its bottom line.

So as you can see, Target is going to beat Amazon by adopting a strategy that Amazon tried for 10 years and was forced abandon.

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