Gold Apple Watch buyers will receive special treatment

If you have over $10,000 to spend on a gold Apple Watch, you'll be treated just a tad differently.

apple watch edition rose
Credit: Apple

When the upcoming Apple Watch goes on sale on April 24, it will be the most complex and downright confusing product Apple has ever released, by far. With an assortment of styles, bands, and materials, there will be a seemingly never-ending selection of options for users to choose from.

At the same time, the Apple Watch will be the most expensive product Apple has ever released. While the Sport models will start at just $349 (for the 38mm version), the Edition models will start at $10,000 and range all the way up to $17,000. Naturally, not every Apple Store will carry the expensive gold Edition models. During Apple's most recent Apple Watch event, Tim Cook noted that only select stores will carry the device, and in limited quantities at that. What's more, it's been reported that the Edition Apple Watch models will be safely stowed away in secure safes in-store, much in the same way that boutique watch stores protect their most valued merchandise.

Now comes word via the International Business Times that those interested in purchasing an Edition Apple Watch will receive a 30-minute private appointment with Apple store representatives. This is a slight increase from the 15-minute reservations Apple will provide to users interested in other Apple Watch models.

And Apple will give the extra time even to those who feign interest. To express interest in the Edition, customers mark their favorite models through the Apple Store app or its website, and those preferences are stored with the customers' Apple IDs. When reservation are made to try on the Apple Watch, stores will know exactly which ones have drawn the customers' interest, so staffers will show them the corresponding models during the demonstrations, according to the employees.


To facilitate the try-on process, Apple will revamp its retail stores April 10, with entirely new display tables with glass cases to show off the Apple Watch. Several employees will also be stationed around the display tables as part of the preview and preorder process.

While $10,000 for a watch is undoubtedly expensive, it's important to keep in mind that the market for luxury watches is filled with devices that cost many times more.

Pre-orders for Apple's upcoming wearable will begin in mid-April with the device expected to go on sale on April 24. A sketchy rumor from earlier in the week alleged that Apple is seeing some yield issues with the Apple Watch display, so it'll be interesting to see how Apple's vaunted supply chain will handle with what one might assume will be high demand.

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