With the Apple Launch now just about two weeks away – and pre-orders slated to begin this Friday at 12:01 AM Pacific Time – Apple CEO Tim Cook sent out an email thanking Apple employees for their hard work involved in bringing the Apple Watch to market and for the work retail employees will do once the product launches.
In addition to the typical boilerplate that sometimes accompanies corporate emails, Cook relayed that Apple employees looking to purchase an Apple Watch will be able to do so at a 50% discount. The discount is applicable to the Sport and Watch models, which is to say that Apple is most definitely not offering any discounts on the Edition Apple Watches.
The full text of Tim Cook's email was obtained by MacRumors and can be read below:
The day we've all been waiting for is almost here: Apple Watch is ready to ship.
Our retail stores are training for a whole new way to engage customers and help them experience Apple's most personal product yet. On Friday, in over four hundred stores across four continents, we'll open our doors to people who want to try on Apple Watch for the first time and start deciding which one is right for them.
Tens of millions of people have seen our keynotes and demonstration videos about the watch, and there's much more to come. Some of the most innovative developers in the world are working on new experiences designed specifically for Apple Watch. More than one thousand apps were submitted in just four days last week when the App Store started accepting them, and the rate of submissions has only been climbing since then.
I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use.
As we introduce the watch in more countries, the special pricing for employees will be offered in those countries as well. Discounts will begin at pre-order and last for 90 days after availability. AppleWeb has more details, so I invite you to check it out.
Our products enrich people's lives like no others, and we think Apple Watch is going to delight our customers in ways people can't yet imagine. We want you to share in that experience right alongside them.
Congratulations to everyone who has worked so hard for years to help this product reach our customers. And thanks in advance to the thousands of retail employees around the world who will start placing it on people's wrists starting Friday.
Giving Apple employees such a substantial discount on the Apple Watch perhaps underscores how big and important Apple thinks its upcoming wearable will be. Recall that Apple did something similar back when the iPhone launched in 2007, when it gave 4GB models to all Apple employees on the house.