Apple Watch pre-orders open up this Friday at 12:01 AM Pacific Time. In anticipation of what might very well be staggering demand, Apple has reportedly limited pre-orders of the device to just one per customer as it pertains to in-store pickup. Presumably, users who order the device to their homes can order more than one at a time.
MacRumors was the first to relay the news early on Tuesday morning in the form of a message that will purportedly be sent to those who make pre-orders this Friday for in-store pickup on April 24..
Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.
Interestingly, MacRumors' sources also claim that the initial rservation limit per customer was gong to be two. For whatever reason, though, that has now been lowered to just one. One possible explanation for the change is a report alleging that Apple has seen a few yield issues pertaining to the Apple Watch's display, thereby lowering initial supply of the company's upcoming wearable.
Consumers interested in picking up their Apple Watch in person should be advised that they'll need to show up with a valid photo ID.