Apple Watch orders nearly topped 1 million on first day - Report

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Credit: Caitlin McGarry

While we won't have official figures on Apple Watch orders until Apple issues a statement, some preliminary figures suggest paint a rosy picture for Apple.

According to the research firm Slice Intelligence, Apple Watch orders on day 1 nearly topped one million units. The report was initially relayed by QZ which summarized pertinent portions of the report as follows:

Almost two-thirds of pre-orders were for the less expensive, aluminum Sport line, which starts at $349. About one-third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The gold “Edition” series, which starts at $10,000, didn’t represent enough US pre-orders to show up in Slice’s report.

The average selling price per watch was about $504. The average order was for 1.3 watches.

The most popular color is Apple’s “space gray” aluminum case—40% of pre-orders—followed by stainless steel (34%), silver aluminum (23%), and “space black” steel (3%).

The black sport band was the most popular band among all buyers, representing almost half of all orders.

If Slice's projections are accurate, that's not too shabby for a completely new and, perhaps, risky Apple product. Even more so when one considers that Apple completely sold out of their pre-order supply, suggesting that day 1 orders would have been much higher had Apple actually been able to meet demand.

Further, with the actual Apple Watch launch not scheduled until April 24, and with some prospective buyers likely wanting to try on the Apple Watch before hitting the 'order' button, it stands to reason that Apple Watch sales will see a significant uptick in the weeks to come as consumers familiarize themselves with the device.

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