Mobile has become increasingly important with the rise of the smartphone, and even more recently with Mobilgeddon. As of April 21, Google changed its algorithm to prioritize websites with a strong mobile experience. This left a number of companies scrambling to optimize their Web design for a mobile-friendly experience, or suffer the wrath of the almighty Google algorithm’s search ranking. Google also recently announced that in 10 countries, mobile searches have surpassed desktop.
With all this focus on mobile, the need for iOS and Android application developers has grown. And it’s not just for consumer-focused companies, a strong mobile presence is important for any company that has a website. And it makes sense, because most people can probably think of a time they visited a website on a mobile device, only to be frustrated by the experience.
Mobile is an interesting and diverse market, as VanderSande points out, “While most companies prefer to hire people with professional mobile development experience, the market will continue to open up for those with side (hobby) projects in iOS or Android.”