GENBAND showcases portfolio, network transformation trends at Perspectives15

GENBAND held its Perspectives15 customer and partner summit last week in Orlando, highlighted by product announcements and insightful commentary by GENBAND executives and external industry thought-leaders.

As the conferees were gathering, GENBAND announced its Advanced Media Software (AMS) and Q50 Media Platform, designed to be key elements of its Distributed Session Border Controller (D-SBC) solution. The Q50 leverages Intel’s Data Plane Development Kit (DPDK)-based architecture and GENBAND’s AMS to provide high definition audio and video multimedia processing complete with transcoding. The Q50, available now, is designed for fixed and mobile service providers, as well as large enterprises. The Q50 leverages high density COTS server technology in a compact footprint to provide significant energy savings.

GENBAND CEO David Walsh opened the conference with a keynote exhorting service providers to “protect what you have” when it comes to voice services, noting that voice is still a $140 Billion across all platforms. Walsh also noted that the industry is at a tipping point as networks transition from TDM to VoIP. FCC data concludes that 30% of voice is now using IP, and other studies suggest that within three years 75% of all voice traffic will be running over IP as mobile providers convert to VoLTE, IMS, and SIP-based voice platforms.

Roy Timor-Rousso, CEO for GENBAND’s fring, also commented in his presentation on the growing effects of over the top (OTT) services on carrier revenues, suggesting that OTT will cost operators $14 billion in lost revenues this year. In some markets, voice revenues have fallen by 60% over the past five years, losing out to social media, instant messaging, and VoIP. Timor-Rousso encourages operators to fight back by engaging their customers with these services.

Telco networks are also transforming from copper to fiber, as noted by Sowmyanarayan Sampath, Verizon’s Senior Vice President for Transformation. By converting central offices from fiber to copper, Verizon estimates that it can reduce real estate needs by 60 to 80 percent - also improving telco infrastructure for faster broadband and telco TV services such as Verizon’s FiOS TV.

GENBAND also touted its overall portfolio at the conference, most notable its progress with Kandy, the company’s Platform as a Service (PaaS). Kandy provides voice, video, messaging, and collaboration with a real-time communications platform featuring a suite of Quick Starts, SDKs, APIs, and applications. Kandy, launched in September 2014 has added apps, a growing customer base, and development partners, and we’ll come back to some of the Kandy use cases in a future newsletter.

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