Humor alert! Humor alert! Yes, as it relates to Apple.
And I’m not talking about the standard eye-rolling stuff of corporate dog-and-pony shows such as last week’s Apple Worldwide Developers’ Conference (WWDC) in San Francisco. Nope, here we have Apple enlisting the aid of former SNL comic Bill Hader, who shares a humorous behind-the-scenes peek at what could have been at WWDC…
Alas, there were no iPhone 6S or iPhone 7 rumors in there, just a goat and some larger-than-life fingers. But the actual WWDC’s introduction of iOS 9 did spark speculation about the next flagship iPhones.
iOS 9 Clues
A developer named Hamza Sood tweeted on Wednesday that iOS 9 code tipped that Apple might be plotting “at future device front cameras having: 1080p resolution, 240fps slow mo, panoramic capture, flash”
With iPhone already being one of the most popular cameras around, but a flawed one, Apple watchers are hungry for advances on this front (See: “Killer camera on the way”). Business Insider points out that the numbers Sood tweeted out, if realized, would be “a big step up for the iPhone's Facetime camera — the front camera on the iPhone 6 and iPhone 6 Plus only capture video in 720p and doesn't support shooting slow-motion video or panoramic photos. There's no flash on the front-facing camera either.”
Apple has been playing catch-up on the camera quality front with Samsung and its Android devices.
The 9-to-5 Mac blog, also picking up on Sood’s tweeting, says such additions to future iPhones could make for selfie heaven. “The popularity of selfie apps and dedicated selfie sticks for taking single and group photos while being able to preview the image from the iPhone display certainly warrants attention given to improving the FaceTime camera.”
Rumor vs. reality
It’s not every day that an iPhone 7 rumor actually isn’t just a rumor. In this case, an actual Apple executive’s comments fueled the conjecture.
Apple SVP of Worldwide Marketing Phil Schiller, speaking with Daring Fireball’s Jon Gruber, had the UK’s Independent writing that small iPhones (say like those that have just 16GB of storage) might keep getting made even though you might think users would demand more and more storage. The thing is, the cloud is what’s providing users with that capacity these days, according to Schiller, who told Gruber: "The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."