I’m not a graphic artist. I’m not an artist of any kind. And I don’t know much about typography or much care about typography.
In other words, I’m like 99% of human beings who will look at Facebook’s new logo and Facebook’s old logo, above, and see not much difference. Or maybe they’ll see no difference at all until someone helps by pointing out the minor alterations (look at the “a” and spacing).
However, not everyone is as unimpressed by the changes as most of us will be, according to this story in the Wall Street Journal.
“This is actually a huge change and it’s much more than the ‘a,’ ” said Howard Belk, co-chief executive and chief creative officer of Siegel+Gale, a branding firm that’s part of Omnicom Group OMC. “It’s driven by mobile.”
Of course, everything is driven by mobile.
Facebook says the change was necessary because the company is all grown up now.
“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Facebook creative director Josh Higgins said in a statement.
Facebook: Friendly and approachable, said no one ever.
Oh, I suppose I should have mentioned this earlier: The new logo in the picture above is on the right.