Apple Watch sales down 90% from opening week, report says

A new report estimates that Apple Watch sales have fallen off a cliff since its big debut week.

Apple Watch sales down 90 percent from opening week
Credit: Apple

Since its first week on the market, during which Apple sold about 1.5 million Apple Watches, the company has seen a 90% decline in sales of its smartwatch, according to a MarketWatch article on data collected by Slice Intelligence.

On a daily basis, Apple is now selling fewer than 20,000 Apple Watch units, and occasionally fewer than 10,000, according to the report. That's down from an estimated 200,000 sales per day in the first week the device was on the market.

Slice, which often releases data on estimated sales of Apple products, also says that the lower-cost (starting at $349) Sport model has accounted for about two-thirds of Apple Watch sales. To date, Apple has sold fewer than 2,000 units of its gold, Edition model Apple Watch, which are priced at $10,000 and higher, according to the report.

These depressing numbers on the Apple Watch aren't exactly coming out of nowhere, either. Late last month, Bloomberg reported that Slice data showed the Fitbit wearable fitness band had outsold the Apple Watch, despite Fitbit experiencing a decline in sales in the weeks leading up to the Apple Watch's release.

Slice Intelligence bases its data on analysis of email receipts for online purchases, and originated as a research project conducted by a Stanford Business School professor.

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