It's a song and dance that's become somewhat of a routine: just as analysts believe iPhone sales are on the verge of peaking, new evidence suggests that the iPhone is about to become more popular than ever.
According to a report published on Wednesday in The Wall Street Journal, Apple recently asked its suppliers overseas to gear up for a production run of about 85 to 90 million iPhone units. By way of contrast, Apple during the build-up to the iPhone 6 and 6 Plus release anticipated orders in the 70 to 75 million unit range. In other words, Apple's iPhone sales during the company's next refresh cycle could skyrocket by upwards of 28%.
As for what features the iPhone 6s will bring to the table, it's been widely reported that Apple's new iPhone models will include a Force Touch display. It remains to be seen, however, how such a feature will translate into real-world usage on a smartphone. As for other features, users can look forward to faster internals, 2GB of RAM, and an improved Touch ID sensor.
Additionally, the Journal adds that the iPhone 6s may come in an additional color to the current lineup of silver, gold, and space gray. While this remains to be seen, some previous rumors on this topic have suggested that Apple is exploring both Rose Gold and Pink color options.
So while Apple Watch sales may be lagging, according to some reports, Apple's primary revenue generator -- the iPhone -- appears to be healthier than ever before.