We may be living in a decidedly iPhone world, but the iPod isn't dead just yet. On Tuesday morning, while most everyone was preoccupied with Amazon's Prime Day, Apple quietly revamped its entire iPod lineup.
The iPod Touch in particular received a number of notable upgrades, including a speedy A8 processor, an M8 coprocessor, an 8 megapixel rear-facing camera, Bluetooth 4.1 and, in typical Apple fashion, a few new colors, including pink, silver, space gray, gold, and blue.
Apple's press release reads in part:
With the A8 chip, the same used in the revolutionary iPhone 6, users can play even more immersive games for hours at a time, all the while with great battery life. iPod Touch has become one of the world’s most loved mobile gaming experiences — its 4-inch Retina display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease.
The new iPod Touch model is available in four capacities, 16GB, 32GB, 64GB, and 128GB. Note, though, that the 128GB model is a Product Red device and will only be available for purchase directly from Apple. The pricing on these models isn't all that surprising, checking in at $199, $249, $299, and $399 respectively.
Design-wise, the new iPod Touch retains the same all-around form factor, though Apple thankfully did away with the bracelet loop that was introduced on the previous model.
The iPod Shuffle and iPod Nano, meanwhile, received some aesthetic changes but nothing terribly substantive.
The broader takeaway here is that the iPod has lived to see another day. This is certainly interesting given that Apple has removed all mention of its iconic music player from its homepage. Once Apple's primary moneymaker, the fact that Apple is still churning out iPods, and that people are apparently still buying them, is beyond impressive. Originally introduced all the way back in October of 2001, the iPod is almost 14 years old now. As far as tech products are concerned, that is undeniably ancient.